In 2008, the Indian government launched the Jan Aushadhi Scheme, later renamed Pradhan Mantri Jan Aushadhi Yojana (PMJAY) in 2015. This initiative aimed to promote the use of affordable generic medicines by establishing Jan Aushadhi Kendras (stores) across India, where patients could purchase high-quality generic medicines at significantly lower prices than branded drugs. The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) Scheme has introduced 2,047 medicines and 300 surgical devices, including cardiovascular, anti-cancer, and anti-diabetic treatments.

Drug Price List: Generics and Matching Brands

This competition, along with the lack of R&D and marketing costs, significantly reduces the price of generic medicines. Generic medicines are vital for providing affordable healthcare to millions in India. With initiatives like the Pradhan Mantri Jan Aushadhi Yojana, the country is moving towards a future where quality medicines are available to all, regardless of financial constraints. However, more awareness, policy changes, and efforts to improve public perception are needed to fully unlock the potential of generic medicines in India. Indian manufacturers, with their reverse engineering skills, were the first to market low-cost versions of the life-saving cancer (Imatinib) and HIV drugs (Zidovudine) within a few years of their US launch. The Scheme is being implemented through the Bureau of Pharma PSUs of India (BPPI), under the administrative control of the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, Government of India.

Pradhan Mantri Bhartiya Janaushadhi Pariyojana

Unlike branded medicines, which spend significantly on advertising and promotion, generic drugs rely less on branding and more on their efficacy, resulting in reduced costs. The government has proposed amendments to the Drugs and Cosmetics Rules to ensure availability of generic drugs at reasonable prices and to promote the use of generic medicines. To ensure high quality, medicines are procured from WHO Good manufacturing practice (GMP), Current Good Manufacturing Practice and CPSUs manufacturers for supplying to Pradhan Mantri Bhartiya Janaushadhi Kendras. Only after being certified by these laboratories, medicines are dispatched to C&F agents, Distributors and JAKs. In contrast to India’s stricter patentability criteria, the U.S. allows the practice of ‘evergreening’ that helps delay generic competition and keeps prices high.

What distinguishes Medkart Pharmacy from other online pharmacies?

Generic medicines in India must adhere to the same regulatory standards as branded drugs. The Central Drugs Standard Control Organization (CDSCO) oversees the approval and regulation of generic medicines to ensure they meet high standards of safety, efficacy, and quality. This regulatory oversight helps maintain public trust in generic drugs and ensures that they are as effective as their branded counterparts.

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This uncompromising stand has been demonstrated through the granting of compulsory licence in 2012 to an Indian manufacturer to produce a cancer drug,  the patent for which was held by the German company Bayer. Bayer’s pricing had made the drug unaffordable to poor cancer patients in India, Africa and elsewhere. Presently over 80 per cent of the antiretroviral drugs used globally to combat AIDS are supplied by Indian pharmaceutical firms. The Mantras in these ancient texts contain a wealth of information regarding herbs, metals, medicines, diseases and treatments. They speak of the astounding properties and powers that herbs and plants possess to cure diseases.

• Thus, access to low-priced generic drugs is very critical in ensuring health care at affordable prices.
• From the beginning until November 30, 2023, more than 47.87 crore Jan Aushadhi Suvidha Sanitary Pads have been purchased from Jan Aushadhi Kendras.
• All Generic and Branded Medicines and the rest of the essential medical products on Medkart Pharmacy are sourced directly from reputable manufacturers, ensuring authenticity and compliance with industry standards.
• Our support team works tirelessly to assist patients and healthcare providers with their medication requirements.
• Indian pharmaceutical companies manufacture a wide range of generic drugs, including antibiotics, antivirals, and medicines for chronic diseases like diabetes and hypertension.

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As a result the drug – imatinib mesylate –produced generically costs $790 per patient per year in India compared to $106, 322 per patient per year in the US. Generic drugs are easily available across India, especially with the increasing number of Jan Aushadhi stores in rural and urban areas. All this will have to be achieved without compromising on the affordability of drugs. There should be an unwavering commitment to high standards of quality in drug manufacturing and quality frameworks such as Good Manufacturing Practices should strictly be adhered to. The fixation of ceiling prices on medicines has resulted in a total saving of USD 392 million since May 2014. India has always taken a bold and exemplary stand against blind patent protection that benefit global pharma giants.

Jan Aushadhi and other Generic Medicine initiatives in India

There is immense scope for technology, innovation and research in pharmaceuticals. Generic drugs export has been growing at a very impressive rate of around 24% per year for the last four years. Our extensive catalog includes specialized drugs that cater to serious conditions such as HIV, Hepatitis, Cancer, and more. We deliver medications worldwide, ensuring that patients from all corners of the globe receive the care they need.

Key Features of Medkart Pharmacy

Generic medicines are drugs that contain the same active ingredients as their brand-name counterparts but are sold under their chemical names, without any brand identity. The only significant difference is the price, as generic drugs are often 30% to 90% cheaper than branded medicines. With the health sector being a priority, the Government of India is continuously working to provide affordable treatments and medicines at cheaper prices to its citizens. The demand for generic medicines is rising as the Jan Aushadhi stores, across the country, are serving lakh people per day.

Where can I buy generic medicines in India?

India is the largest provider of generic drugs globally with the Indian generics accounting for 20 % of global exports in terms of volume. The Vice President said that apart from being the world leader in generic medicines, India should promote Indian systems of Medicine. He asked young researchers to work towards standardizing and benchmarking Indian systems of medicine and establish the efficiency, validity and efficacy of these traditional medicines, using globally established experimental protocols. Moreover, the Directorate General of Health Services has directed all Central Government hospitals to prescribe generic medicines only. Similar instructions also have been issued to ‘prescribe drugs with generic name legibly’ to all CGHS Doctors and Wellness Centres. Big pharmaceutical corporations with patent monopolies were charging over $10,000 per patient per year for antiretrovirals (HIV medicines), thereby making treatment economically unviable for millions of patients in the developing world.

Benefits of generic drugs

For them, the brand name matters not only in cosmetics, clothes, groceries, and accessories but also in the case of medicines. They have a common notion that generic drugs are available at a low price so they may be of inferior quality. Medkart Pharmacy stands out by actively promoting awareness and accessibility to generic medicines online and offering cost-effective healthcare solutions to our customers. This has resulted in substantial savings to common man as prices of generic medicines being sold in the PMBJP Kendras is lower by 50% to 90% of the equivalent branded medicines. The government should implement policies that incentivize doctors to prescribe generic medicines.

Many rural pharmacies may not stock a wide range of generics due to logistical challenges or low demand, leading patients to rely on more expensive branded alternatives. While generic medicines have played a transformative role in improving healthcare accessibility and affordability, they also face several challenges in India. These issues stem from quality control, regulatory oversight, and consumer perception, all of which can hinder the widespread acceptance and effectiveness of generics in the country. Today, India is one of the world’s largest producers and exporters of generic medicines, accounting for about 20% of the global supply. Indian pharmaceutical companies manufacture a wide range of generic drugs, including antibiotics, antivirals, and medicines for chronic diseases like diabetes and hypertension.

Providing Affordable, High-quality Generic Meds Globally

Medkart Pharmacy offers informational content on various health topics, promoting awareness and well-being among our customers. New molecules and new drugs will have to be discovered and treatment protocols will have to be continuously upgraded and updated. The National Institute of Pharmaceutical Education and Research (NIPER) imparts quality education in the areas of pharmaceutical sciences. Healthcare is the fifth-largest employer among all sectors, both in terms of direct and indirect employment. Given the significance of highly educated and specialized scientists in the sector, skill development is crucial.

How to Promote the Use of Generic Medicines

The act abolished product patents on drugs and allowed only process patents for a limited period. This meant that Indian pharmaceutical companies could legally reverse-engineer and produce generic versions of patented drugs by using a different manufacturing process. Making quality medicines available at affordable prices for all, particularly the poor and disadvantaged, through exclusive outlets “Jan Aushadhi Medical Store”, so as to reduce out of pocket expenses in healthcare. So it is not only the responsibility of the government to support generics, but we all should also take the initiative to support generics. Recently, these initiatives have already been started by a few state governments in India. Low-cost, generic medicines produced in India are helping millions of people across the world get affordable, high-quality medication.

What distinguishes Medkart Pharmacy from other online pharmacies?

To address this issue government central government started Jan Aushadhi (Medicine for the masses) programme in 2008 with the objective of providing quality medicines at affordable prices. Despite their potential to make healthcare affordable and accessible, generic medicines in India face multiple challenges. Addressing issues related to quality assurance, regulatory enforcement, public awareness, and the perception of generics is essential for improving their acceptance. By overcoming these obstacles, India can better harness the power of generic drugs to benefit its healthcare system and ensure equitable access to essential medicines. By the 1990s, India had become one of the largest suppliers of generic medicines globally.

Regarding non-communicable diseases (NCDs), he outlined considerable progress in the National Programme for Prevention and Control of Cancer, Diabetes, Cardiovascular Diseases, and Stroke. The government provides free or highly subsidised treatment for NCDs at public hospitals, with major diseases covered under the Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB PMJAY). The scheme, benefiting approximately 55 crore people, offers US$ 5,886 (Rs. 5 lakh) annual health cover for secondary and tertiary hospitalisation. Additionally, the scheme has extended coverage to senior citizens aged 70 and above. As of November 30, 2024, 218 AMRIT pharmacies operate across 29 states and Union Territories, offering discounted medicines and surgical items.

There is still a large section of the population which finds it difficult to afford these high-priced medicines. According to World Health Organization estimates (2008), 65% of India‟s population does not have access to modern health care. Since 80% of out-patient care and 60% of in-hospital care occurs at private hospitals in India, households are exposed to a private-sector market to buy drugs (Public Health Foundation of India, 2012). According to NSO estimates, upto 79% of health care expenses in rural areas are due to the cost of medicines. Though the government has encouraged the prescription of generic medicines, many doctors in India still prefer prescribing branded drugs due to established relationships with pharmaceutical companies or doubts about the quality of generics. While the Pradhan Mantri Jan Aushadhi Yojana (PMJAY) has promoted the use of generic medicines, there is still a lack of awareness about the benefits of generics among the general public and even some healthcare professionals.

Challenges Faced by Generic Medicines in India or Problems with Generic Drugs in India

Under the National Pharmaceutical Pricing Policy, as on December 15, 2016, ceiling price of 853 formulations are under price control. It  has also introduced a range of fiscal incentives to promote domestic manufacturing, including the reduction of inverted duty structure and basic customs duty. Pharmaceuticals is one of the fastest growing contributors to “Make in India” campaign since its inception. India also has a large pool of talented scientists and engineers who have the potential to lead the industry ahead to greater heights.

From legislative changes in the 1970s to the expansion of the global generics market, India’s pharmaceutical industry has grown into a powerhouse. Today, India stands as a leader in the global generic drug market, providing life-saving medicines to millions of people worldwide, while continuing to be a vital player in making healthcare affordable for all. Yet, the afatinib price in usa country’s marginalised populations have limited access to medicines as branded medicines are sold at significantly higher prices than their unbranded generic equivalents, despite being identical in the therapeutic value. Therefore, there is an urgent need to ensure the availability of cheaper generics to citizens; this is in the best interest of these populations.

Developing countries across the world face several challenges, key among which is providing their people with affordable medicines of high-quality. You can purchase generic medicines at Jan Aushadhi Kendras (government-run stores) and most pharmacies across India. These stores offer a variety of affordable generic alternatives for common medicines.

With the vision to provide quality generic medicines to all citizens, the government’s Pradhan Mantri Bhartiya Janaushadhi Pariyojana brings this concept to reality. Out of Pocket expenditure on medicines constitutes more than 50% of healthcare expenditure in India. The poor are most affected as branded medicines are expensive and treatments involving the use of such medicines pushes them further into poverty.

This leads to lower costs because generic manufacturers do not incur the high expenses of research and marketing. As of July 2024, ~13,113 Pradhan Mantri Bhartiya Janaushadhi Pariyojana Kendras were operational in India. Under the PMBJP Kendras, a medicine is priced on the principle of a maximum of 50% of the average price of the top three branded medicines. Therefore, the cost of Jan Aushadhi medicines is cheaper by ~50% and in some cases, by 80-90% of the market price for branded medicines. Rural health programmes, lifesaving drugs and preventive vaccines should also receive attention from policy makers and Pharma companies alike.

Under the Scheme, dedicated outlets known as Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs) are opened to provide generic medicines at cheaper rates to the citizens. Government has set a target to open 10,500 Kendras across the country by March 2025. As a leading Jan Aushadhi supplier, we are committed to making high-quality, affordable medicines available to healthcare providers and patients across India. Contact us today for bulk orders and learn more about how we support the mission of affordable healthcare.

• Medicines in almost every therapeutic category are sold primarily as branded drugs, at disproportionately high prices.
• ‘Make in India’ is one of the key programmes launched by the government to boost the economy and the aim is to transform India into a global manufacturing hub.
• In order to ensure quality of the products, PMBI procures medicines only from World Health Organization – Good Manufacturing Practices (WHO-GMP) certified suppliers.
• It is my ambition that along with being the world leader in generic medicines, we should also promote Indian systems of Medicine.
• It enabled Indian companies to manufacture medicines at much lower costs, without infringing on patents held by multinational corporations.

The initiative aims to make essential medicines more accessible and affordable through resolute PMBJK outlets. The Jan Aushadhi initiative will make available quality drugs at affordable prices through dedicated stores selling generic medicines which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs. Medicines in almost every therapeutic category are sold primarily as branded drugs, at disproportionately high prices.

It is quite heartening to note that the Pharma sector is out-performing most other sectors in achieving consistently high growth. The Pharma industry has posted a robust,  double-digit growth over the last few years. The industry was worth US $36.7 Billion in 2017 and is projected to grow to US $55 Billion by 2020. The Atharva veda is a treasure trove of knowledge and wisdom in the field of medicine. It is clear that since the ancient times India had a very systematic, scientific and rational approach to the treatment of diseases. I have been buying prostate cancer medicine Abiraterone for my dad regularly with them.

Thus, access to low-priced generic drugs is very critical in ensuring health care at affordable prices. Generic medicines are drugs that contain the same active ingredients as branded medicines, but are sold under their chemical name. They are equivalent in dosage, safety, strength, quality, and intended use, offering the same therapeutic benefits at a much lower cost. Continued focus on strict regulatory standards is essential to ensure that all generic medicines meet the required quality and safety benchmarks. Generic drugs in India must meet strict quality standards set by the Central Drugs Standard Control Organization (CDSCO). Generic medicines are widely available and are often produced by multiple manufacturers once the patent for the original drug expires.

Moreover, it is easier to get generic medicines directly from online pharmacy 24/7 or in a nearby chemist shop. The generics prove to be a great alternative to branded medicines as they are bioequivalent or identical to branded drugs with comparable therapeutic action. Along with no compromise on quality, it is also cost-effective, as the cost of research and development and drug discovery is not included in the case of generic drugs.

In India, generic pharmaceuticals are crucial to lowering healthcare costs and increasing access. We may better appreciate their vital function in the healthcare system if we are aware of their advantages, difficulties, and legal environment. When looking for effective and affordable treatment choices, Dr. Best advises patients and healthcare professionals to explore generic options. In India, generic medicine sales appear to be on the rise, as long as the government continues to encourage them. Over the years, India has developed a strong capability in producing quality branded and generic medicines in most of the therapeutic categories, evolving from a mere Rs 1,500 crores industry in 1980 to a more than Rs 1,19,000 crores industry in 2012. Despite government efforts to promote generic medicines through initiatives like Jan Aushadhi Kendras, the availability of generics in rural and remote areas is still limited.

Indian pharmaceutical companies started exporting generic drugs to developing countries that were grappling with the high cost of healthcare. The country earned the title of the “pharmacy of the developing world”, providing essential medicines at low prices to countries in Africa, Asia, and Latin America. In recent years, generic medicines in India have emerged as a powerful tool in making healthcare more affordable and accessible to millions of people. With rising healthcare costs, the availability of generic drugs has provided relief to patients by offering low-cost alternatives without compromising on quality. This article explores the significance of generic medicines in India, their role in the healthcare system, and why they are key to reducing out-of-pocket expenditure on healthcare. Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) is a campaign launched by the Department of Pharmaceuticals to provide quality medicines at affordable prices to the masses.

Pradhan Mantri Bhartiya Janaushadhi Kendra scheme ensures quality generic medicines available at affordable prices to all citizens. Under the scheme, dedicated outlets known as Janaushadhi Kendras are opened to provide generic medicines at affordable prices. By providing affordable medication options, generic medicines ensure that low-income individuals and underserved populations have access to necessary treatments, reducing healthcare disparities across the country. Generic medicines are produced after the patent on a branded drug expires, allowing multiple manufacturers to make the same drug.

Indiangenericprice believes that no one should be deprived of essential healthcare, regardless of their location or financial situation. Our goal is to transform global healthcare access by breaking down barriers through convenience and affordability. A ‘public first’ approach to policy, strict medicine patent law and doctors who have used reverse-engineering to introduce generic drugs, are some of the reasons that India has emerged as the ‘pharmacy’ of the developing world.